There has been a lot of talk as to whether or not social media is the front runner in another inflated internet bubble waiting to burst, leaving users “virtually” friendless and clueless. Will everyone be out of the loop, with no one keeping track of daily deals, happenings or status updates? Warren Buffet confirmed this fear stating that although it’s not as big as the dot com bubble, social media is not long term by any means. However, industry trends and buyer behaviors are stating otherwise.
Facebook has proven beneficial to marketing efforts for B2C companies, but B2B marketing has struggled to find its footing on the platform. That’s where LinkedIn has emerged as the go-to medium for B2B marketers.
A recent study done by BtoB Magazine, showed that when asked “Which of the following social media methods does your company currently use for your B2B marketing (i.e. not personal use)” 72% of B2B marketers said LinkedIn. After reaching more than 100 million users, LinkedIn has solidified its niche as Facebook in a business suit, and B2B companies have taken notice.
The 2011 State of Inbound Marketing (an annual report done by HubSpot, an inbound marketing software company) found that 61% of B2B marketers who participated in the survey acquired a customer through LinkedIn. The targeted and measurable aspect of inbound marketing is what makes it so attractive to smart business owners who are tired of spending money on marketing with no proof that it’s working. Former Chief Marketing Officer of McDonald’s, M. Lawrence Light said, “It no longer makes economic sense to send an advertising message to the many, in hopes of persuading the few.”
Continued on the next pageFewer than 1 percent of website visits come directly from a social media URL according to research just released by customer satisfaction analytics experts ForeSee Results.
The company surveyed 300,000 consumers on more than 180 websites across a dozen private and public sector industries. The referring social media sites covered were not just the usual suspects like Facebook and Twitter, but over 40 sites including Flickr, Foursquare, Scribd, Stumbleupon, Meetup and Youtube.
It’s not all bad news for social media marketeers. 18 percent of site visitors (averaged across surveyed websites) report being influenced by social media to visit a website. However, there was considerable variation in the results for different companies.
The social media budgets of marketers is constantly increasing as the survey data to the right shows. Forsee Results’ research showed that the resources companies put into social media and the results they receive vary wildly. Spending more money does not automatically lead to higher numbers of visits to websites, brand awareness or sales.
Promotional emails are also sometimes neglected in favor of the more glamorous social media, in spite of the fact that such emails influence 32 percent of purchases.
Companies themselves seem a bit confused about their objectives when it comes to social media. Internet Retailer Magazine surveyed 400 U.S. companies (19 percent of them retailers) in December 2009 and January 2010. It found that 74 percent of companies wanted social media to drive traffic to their websites, while only 56 percent wanted it to increase sales. Shouldn’t it be the other way around?
Next Story: Why mobile app success is more than just download numbers Previous Story: Battle brewing at Microsoft over retail store expansion
Kansas ticket office official sentenced to 57 months for role in scalping scandal
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Multiple Sources Confirm New Nintendo HD Console - <b>News</b> - www <b>...</b>
Game Informer has heard from multiple sources that Nintendo will unveil its new home console at this year's E3 – or maybe even sooner.
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"World's biggest" Pac-Man hits the web <b>News</b> - PC - Page 1 <b>...</b>
Read our PC news of.
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Apple co-founder Steve Wozniak said in an interview this week that he would consider returning to an active role at the company he helped start if asked.
During an interview in England this week, Wozniak said, "I'd consider it, yeah," when asked whether he would play a more active role if asked, Reuters reports.
Wozniak, Steve Jobs and Ronald Wayne founded Apple Computer in 1976. Wozniak left his full-time role with the company in 1987, but remains an employee and shareholder of Apple.
Since leaving Apple, Wozniak has been involved in a wide range of entrepreneurial and philanthropic endeavors. He currently serves as Chief Scientist for storage company Fusion-io.
Meanwhile, Jobs is currently taking an indefinite leave of absence to focus on his health, though he remains CEO of Apple and continues to be involved in strategic decisions.
Wozniak, who has widely been acknowledged as the technical genius behind Apple's early success, believes that he has a lot to offer the company he helped start, which went on to become the world's second-largest company in terms of market value.
"There's just an awful lot I know about Apple products and competing products that has some relevance, some meaning. They're my own feelings, though," Wozniak said during the interview.
When asked his opinion on Apple today, Wozniak praised the company for its track record with recent products. "Unbelievable," he said, "The products, one after another, quality and hits."
Even so, Wozniak admitted that he'd prefer Apple's devices to be more open, so he can "get in there and add [his] own touches." Last December, Wozniak revealed that he had purchased a DIY kit for the iPhone 4 and "modded" the device into the as-yet-unreleased white version.
"My thinking is that Apple could be more open and not lose sales," said Wozniak, while adding, "I'm sure they're making the right decisions for the right reasons for Apple."
Wozniak has been committed to openness since the beginning. In December, Wozniak told reporters that he didn't design the original Apple I to make a lot of money and had given the designs away for free after his former employer HP showed no interest in the computer.
Seas0nPass jailbreak tool has for both Windows and Mac has been updated with the latest untethered exploit to untether the jailbreak on second generation Apple TV, running on the latest iOS 4.3.1 (4.2.1)
For those of you who don’t know, Seas0nPass jailbreak tool is like PwnageTool for Mac, or Sn0wbreeze for Windows, which can can create custom jailbroken .IPSW files for your second-gen Apple TV.
Before you proceed with the jailbreak, you will need the following:
- A Micro-USB cable
- iTunes 10.2.1
- iOS 4.2.1 (Based on iOS 4.3) for Apple TV
- Seas0nPass
All download links are posted at the end of this article.
Step 1: Download and launch Seas0nPass.
Step 2: Now select “Create IPSW” option to build your own custom jailbroken 4.3.1 firmware for Apple TV.
Step 3: Now wait for Seas0nPass to download all the files required for creating custom firmware.
Step 4: When prompted by Seas0nPass, connect your Apple TV using a micro-USB cable (leave power disconnected), and hold-down both the ‘MENU’ and ‘PLAY/PAUSE’ buttons for 7 seven seconds.
Step 5: iTunes should now open automatically to start the restore process.
Step 6: iTunes will confirm the restore when complete. Once done, your Apple TV will be fully jailbroken, untethered on iOS 4.3.1.
Once complete, remove the USB cable and connect the HDMI cable.
Once you are done with the jailbreak, you can install the following apps on your jailbroken 2nd-gen Apple TV:
- How to Install XBMC Media Center on Apple TV 2G [Guide]
- Plex Has Been Ported to Jailbroken Apple TV 2G ! [VIDEO]
- How to Install NitoTV Weather and RSS App on Apple TV 2G [Jailbreak]
- Apple TV 2G Gets Web Browser and Last.fm Apps via aTV Flash [Video]
- Exposed VNC Server Plugin Enables Remote Access On Apple TV 2G
Required download links are as follows:
Download iOS 4.3.1 (4.2.1) for Apple TV
Download iTunes 10.2.1 for Mac OS X
Download Seas0nPass for Mac OS X
Download Seas0nPass for Windows
You can follow us on Twitter or join our Facebook fanpage to keep yourself updated on all the latest iPhone jailbreaking and unlocking releases.
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During today’s Google earnings call, one analyst asked for some color on Google’s mobile business. CFO Patrick Pichette didn’t give much more in terms of specifics, but he did offer up some color. “Without any radical effort, we already announced at end of Q3 this is a $1 billion run-rate business,” says Pichette. Mobile is “growing at an amazing blazingly pace,” he says. “We tripped into $1 billion.”
Mobile search is definitely something Google is keenly focussed on. Senior VP of Local Jeff Huber noted on the call: ” In terms of where it trends over time, the smartphone is becoming an extension of the person, and how they do everything.”
Google is tackling that opportunity with mobile search obviously, but also with Android, which comes with Google search built-in as the default. Google is seeing 350,000 Android devices being activated a day.
Asked whether Google would have to build out a local salesforce with feet on the ground to take advantage of the new mobile and local advertising opportunities, sales chief Nikesh Arora didn’t rule out any possibilities. “we will use a combination of existing sales teams and methods and others that might be required,” he responded. Sounds like Google is picking itself up and going after the next billion dollars or two in mobile search.
Photo credit: Flickr/ Jeffrey Beall
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NBC <b>News</b>, CNBC, MSNBC All Particpating in NBCU's 2011 'Earth Week <b>...</b>
The networks of NBC Universal, including CNBC, MSNBC and NBC News, are all lining up green-themed programming for the 2011 installment of the company's Green is Universal “Earth Week” April 17-24. On “Today” Kathie Lee Gifford and Hoda ...
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Great <b>news</b>: Working population percentage drops to three-decade <b>...</b>
Great news: Working population percentage drops to three-decade low.
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